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Commercial Launch & Marketing Services including Product Launch and Biotech Marketing

Commercial Launch and Marketing Fact Sheet view pdf

The transition from clinical development to commercial operations can seem overwhelming to many emerging life science companies. While the Development Program team typically ensures that the product is fully developed and ready for commercialization, companies face considerable challenges in transforming from R&D-driven organizations to organizations that must blend both product/technical expertise and business/commercial excellence.

Successful launch programs depend upon coordinating and bridging knowledge across virtually all corporate functions. Groups as disparate as Process Development, Quality, Manufacturing, Materials Sourcing, Marketing, HR, Finance and IT must work closely together to ensure a successful launch. They must effectively plan, organize, consider alternatives, reach consensus and ensure consistent communication and direction to execute the company's launch vision.

Maxiom Group provides emerging life science companies with the in-depth experience, insight, and capabilities they need to successfully market new products by combining:

  • Expertise in strategic planning processes and analysis
  • Experienced practitioners in commercial launch planning and marketing management
  • Significant expertise in establishing the operational strategies and requirements to implement the strategy
  • Dedicated focus on the unique requirements of emerging life science companies

Our Commercial Launch and Marketing services include:

  • Branding and Positioning Strategy
  • Commercialization Strategy
  • Commercial launch roadmap and playbook development
  • Commercial launch readiness and risk assessment
  • Integrated launch planning and project management

We assist Senior Management in aligning the operational, organizational and infrastructure requirements and processes needed to implement launch planning strategy as well as marketed product ongoing support.

An emerging biotechnology company engaged Maxiom Group to lead the design of their supply chain for an imminent commercial launch.

Maxiom Group identified key open issues, gaps and areas of risk, developed the supply chain launch and action plan, and facilitated the construction of the commercial supply chain. We also designed and built a system for reporting on commercial sales, market share and collections. The result of our collaboration with this client was the most successful launch ever of a product in their category.

Beyond the supply chain, Maxiom Group also assists in planning and executing commercial launch activities across the enterprise.

For another client, we formed and led its Integrated Launch Team, planning and coordinating launch activities across all functional areas of the enterprise, transitioning the leadership upon naming of an internal launch program executive. The result, once again, was a timely and successful launch of a novel therapy that will improve the lives of many patients.